Chapter 1.0 The Problem

BigKart has thousands of products.

A customer visiting BigKart can potentially be shown thousands of products, but only a small number can be displayed at a given point in the application.

The business therefore needs a way to determine:

`"Which products should we show to this particular user, at this particular moment?"

This is the recommendation problem.

Business Objective

The primary objective is:

Increase product engagement and purchases by providing personalized product recommendations to customers.